Florida Trademark Portfolio Management Lawyer
Trademarks are one of the most important assets that a business owns. Yet it is often far too easy to overlook or ignore key aspects of handling trademarks, such as keeping current on filings and prosecuting cases of suspected infringement. This is where an experienced Florida trademark protection management lawyer can help.
At Perkins Law, we offer our clients a comprehensive brand protection strategy that includes full-service management of their entire trademark portfolios. We can help ensure that you never lose valuable trademark protections due to a missed deadline and that all of your marks comply with applicable state and federal laws. We understand that trademarks are a key to your business identity, and we will treat them as the valuable property they are.
We Offer a Full Range of Trademark Protection Services
Unlike copyrights or patents, a trademark can last indefinitely if properly managed. While trademarks do need to be registered–and periodically renewed–with the State of Florida or the U.S. Patent and Trademark Office to maximize legal protection, a properly managed mark does not expire so long as it remains in active use.
The flip side to this is that trademarks do operate under a “use it or lose it” principle. In other words, you need to actively monitor your mark and take an active stance against potential infringement. With that in mind, Perkins Law’s trademark portfolio management includes the following services:
- Trademark Registration: You can register a mark with either the USPTO or the State of Florida. USPTO registration generally offers greater legal protection, but depending on your needs, state registration may be less complicated. We can review your business situation and advise you on which form of registration is appropriate.
- Trademark Monitoring: Registering a mark is just a first step. Once your mark is registered, we can provide routine monitoring to ensure that nobody else tries to register a same or similar trademark. We can also provide you with periodic reports on any potential infringement and advise you of any upcoming deadlines to renew your marks.
- Trademark Licensing: If you are looking to grant the use of your trademark to another business, we can help you in negotiating an effective license agreement that protects your rights and establishes fair terms of compensation.
- Infringement Actions: If we do identify any suspected or actual infringement of your trademark, we can craft an appropriate cease and desist letter on your behalf. And if that does not put a stop to the problem, we can represent you in seeking relief in court, including seeking an injunction against the infringing party and possibly seeking monetary damages.
Contact Perkins Law Today
Managing a trademark portfolio can seem complicated at first. But given the essential role that these marks play in your business and brand identity, you need to take it seriously. The first step is to contact a qualified Florida trademark portfolio management lawyer who can walk you through the process. Call Perkins Law today to schedule an initial consultation. We handle intellectual property matters for clients throughout South Florida.
