Temu Launches Program to Help U.S. Businesses Fight Back Against Counterfeits
According to a report from the South Florida Business Journal, Temu has launched a program to help American businesses fight back against counterfeit products. Unfortunately, counterfeiting has been a big problem on the discount online platform. At Perkins Law — Brand Protection, we have the experience to help companies take on counterfeiters. Here, our Florida counterfeit attorney discusses the program and your options if your company has been the victim of counterfeiting.
An Overview of the Temu Program to Prevent Counterfeiting
Temu is an online marketplace that is operated by a Chinese company called PDD Holdings. It allows consumers in the United States and other countries to buy low-cost goods directly from manufacturers and third-party sellers. The platform’s business model focuses on price competition and bulk logistics. However, there are big issues with counterfeit products on Temu. Many U.S. businesses have run into issues with their “products” being listed on the platform.
Recently, Temu has announced the implementation of a structured anti-counterfeiting initiative. Along with other things, the initiative includes automated monitoring tools, manual review teams, and a dedicated intellectual property (IP) portal for trademark rights-holders to submit takedown requests. Temu has also joined the International Trademark Association and the International AntiCounterfeiting Coalition and committed to engage in seller vetting, brand registry access for trademark rights-holders, and algorithmic screening of listings to detect potential counterfeits.
What Businesses Should Know About Options to Stop Online Counterfeiting
Temu is just one of many online platforms through which third party sellers can offer new and used products. Unfortunately, counterfeiting is an issue that many companies in Florida need to fight against. Here are some of the key things businesses should know about their options to stop online counterfeiting:
Option #1: Submit a Takedown Notice Under the DMCA or Platform Policy
To start, business owners in Florida should know that most major e-commerce platforms (Temu, Amazon, eBay, etc) maintain intellectual property complaint portals. You can file a takedown notice identifying counterfeit listings that infringe on trademarks or copyrighted materials. Under the Digital Millennium Copyright Act (DMCA), the platform must act promptly to resolve the matter. Otherwise, they could be liable for infringement.
Option #2: Send a Cease and Desist Letter to the Counterfeiter
A cease and desist letter is often an effective first step when counterfeiting activity is identified. The letter should clearly identify the infringing conduct, specify the protected marks or works involved, and demand immediate removal of counterfeit listings or cessation of unlawful sales. A lawyer can draft a cease-and-desist letter on your behalf.
Option #3: Enforce Your Rights Through Federal Litigation
When online takedowns fail to deter repeat or large-scale counterfeiters, rights-holders may pursue litigation under the Lanham Act (15 U.S.C. §1114 and §1125). Federal courts can issue injunctions, order seizure of counterfeit goods, and award damages for lost profits and reputational harm.
Speak to Our Florida Counterfeit Lawyer Today
At Perkins Law — Brand Protection, our Florida intellectual property lawyer has the knowledge, skills, and experience to handle counterfeit cases. If you have any questions about fighting back against counterfeit products, please do not hesitate to contact us today. We handle counterfeit product cases throughout all of Southeast Florida.
Source:
bizjournals.com/southflorida/news/2025/10/21/temu-small-business-partership-counterfeits.html
