Why Brand Protection Matters: Get the Book that Helps You Prevent Costly Mistakes

A brand is the perception and emotional connection that people have with a company, product, or service. It can be shaped by its identity, values, and experiences. Are you building a brand? It is crucial that you know how to develop and protect it. L.A. Perkins is a leading brand protection lawyer in Florida. She wrote the book: Why Brand Protection Matters: How to Avoid Costly Mistakes and Increase the Value of Your Business

Attorney Perkins’ Book is the Definitive Guide for Business Owners to Develop and Protect their Brand 

Drawing on her decades of experience practicing intellectual property law, Attorney Perkins delivers a comprehensive roadmap to navigate the complexities of brand protection. She emphasizes the crucial role that brand development can play in the long-term success of a business.

The book discusses the four types of IP — trademarks, copyrights, patents, and trade secrets. Attorney Perkins provides clear explanations and practical examples to help readers identify and categorize their brand assets. It is foundational knowledge for businesses and entrepreneurs.

The book also offers step-by-step instructions that highlight both common pitfalls and the best practices to help ensure a smooth application process. Attorney Perkins empowers business owners to take proactive steps to protect the legal standing of their brand.

 Hear What the Readers Have to Say 

“This book (is) testament to her dedication to empower individuals and business owners to protect their intellectual property assets. She shares real-life experiences that many can relate to, while also providing support and guidance” – Joyce

“Reading this book felt like getting the crucial business advice I desperately needed from a friend who really knows their stuff. I appreciate how the author was able to explain the complexities of intellectual property in a way that felt comprehensive, yet didn’t go over my head” – Leigh

“L.A. does an incredible job of walking though what you need to know about trademarks. Even if you have already filed for a trademark, her book will tell you what you need to do to keep it active. A must read for anyone starting a business!” – Kim

 Who is Florida Trademark Lawyer L.A. Perkins 

​L.A. Perkins is a distinguished brand protection attorney in Florida. She has nearly three decades of IP law experience and is the founder of Perkins Law — Brand Protection. She helps business owners and entrepreneurs in identifying, protecting, and enforcing their intellectual property rights. Brand protection matters. Notably, Attorney Perkins has represented a wide range of different clients across various industries—from individual entrepreneurs to mid-sized businesses to Fortune 100 companies. She has been recognized with an AV Preeminent® rating from Martindale-Hubbell and has been named a Florida Super Lawyer® in Intellectual Property Litigation.

We are Leaders in Brand Protection in South Florida

At Perkins Law — Brand Protection, we are committed to providing top-tier legal guidance and support to businesses and entrepreneurs. Our firm helps clients develop and protect their brand—and that means avoiding costly mistakes. If you have any questions about brand protection, please do not hesitate to contact us for a fully confidential, initial consultation.