Author Archives: Jay Butchko
Why Brand Protection Matters: Get the Book that Helps You Prevent Costly Mistakes
A brand is the perception and emotional connection that people have with a company, product, or service. It can be shaped by its identity, values, and experiences. Are you building a brand? It is crucial that you know how to develop and protect it. L.A. Perkins is a leading brand protection lawyer in Florida…. Read More »
I Just Got an Office Action from the USPTO—What Should I Do Now?
A trademark is a great way to protect a brand—but, unfortunately, getting a trademark application approved can be more challenging than many people realize. According to the United States Patent and Trademark Office (USPTO), slightly more than half of initial applications are approved. The other trademark applications will receive an “office action”—which is broadly… Read More »
KFC and Church’s Chicken Settle Trademark Dispute
On December 18th, 2024, Reuters reported that KFC and Church’s Chicken have agreed to settle a trademark dispute over the term “original recipe.” The companies stated that they reached an “amicable” resolution. Within this blog post, our Boca Raton trademark infringement attorney discusses the intellectual property (IP) law controversy in more detail. Fast Food… Read More »
What are the Steps to Register a Copyright?
A copyright protects an original work of authorship. It is an important form of IP protection. You can gain additional protection by formally registering your copyright. According to data from the United States Copyright Office, there were more than 480,000 copyrights registered in Fiscal Year 2022 (FY 2022) alone. Here, our Florida copyright registration… Read More »
Trademark Monitoring: Best Practices
Businesses and organizations should proactively protect their intellectual property, including their trademarks. Trademark monitoring is the process of reviewing all available sources to identify trademark infringement. Companies that monitor their trademarks can identify and stop infringement. At Perkins Law – Brand Protection, we have extensive experience with trademark monitoring. In this article, you will… Read More »
Disney Faces Patent Infringement Lawsuit for “Disney Genie”
According to a report from Florida Politics, Disney is facing a patent infringement lawsuit for the supposed misuse of an innovative software technology that two former employees developed. Disney is accused of using the patent-protected software without authorization in order to develop “Disney Genie.” Here, our Boca Raton patent litigation attorney provides a more… Read More »
Tesla and Rivian Settle Four-Year Trade Secret Dispute Before Trial
As reported by Yahoo Finance, the two competitors in the electric vehicle market have agreed to settle a four-year trade secret dispute. The settlement—which has confidential terms—will allow the companies to avoid litigation over the trade secret dispute. A trial was set to begin in March of 2025. Here, our Florida trade secret attorney… Read More »
Vimeo Wins at Appeal in Major Copyright Case
On January 13th, 2025, Reuters reported that Vimeo has prevailed at the appellate level of a major copyright infringement case. Vimeo—the New York-based video hosting company—was able to fend off a copyright challenge from Universal Music Group and Sony Music. It is a long-standing conflict that centers around the scope of the Digital Millennium… Read More »
Is a Trademark Different from a Service Mark?
Businesses and organizations can protect distinct words, phrases, symbols, or logos that are associated with their brand These are known as trademarks or, in some cases, service marks. At Perkins Law – Brand Protection, we offer our TRADEMARK GENIE® service and we specialize in getting trademarks approved for our clients. Our team wants to… Read More »
Tiger Woods Owned Apparel Line Faces Another Trademark Infringement Claim
According to a report from Front Office Sports, an apparel company owned by golfer Tiger Woods is facing a second trademark infringement lawsuit from a competitor. Puma contends that the Sun Day Red logo is confusingly similar to its own “Leaping Cat” logo. Notably, the Tiger Woods owned company is already facing a trademark… Read More »