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Category Archives: Trademark Registration

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Adidas Files Notice of Opposition Against LIV Trademark

By Perkins Law |

According to a report from Yahoo News, Adidas—the Germany-based multinational athletic apparel company—has filed a Notice of Opposition against LIV’s trademark filing. LIV is a professional golf tour that recently started a merger with the PGA. Adidas argues that the LIV logo is confusingly similar to its own trademark-protected logo. Here, our Florida trademark… Read More »

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Trademark

Why You Need to Conduct a Trademark Search Before You File Your Application

By Perkins Law |

Are you preparing to file a trademark application? There are certain key steps that you need to take before doing so. It is imperative that you conduct a comprehensive trademark search before you file your application. In this article, our Florida trademark lawyer explains why it is so important to conduct a comprehensive trademark… Read More »

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Trademark Protection: What Every Small Business Owner in Florida Should Know

By Perkins Law |

The Small Business Administration (SBA) estimates that there are three million small businesses in Florida. As a small business owner, your brand matters. Trademark rights are a key part of a brand. It is a common misconception that trademark protection is only really available for large companies. In reality, many small businesses can benefit… Read More »

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TrademarkLit

Report Marketing Agency Sues Elon Musk Over “X” Trademark

By Perkins Law |

According to a report from Reuters, a Florida-based marketing agency has filed a trademark infringement lawsuit against Elon Musk over the “X” brand. X Social Media alleges that the now-rebranded social media platform “X”—formerly known as Twitter—is violating its trademark. Here, our Florida trademark attorney provides an overview of the key issues raised in… Read More »

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Letter R cut into wooden cut circle and male hand writing a Registered trademark sign under it

How Bikini Block® Protected Its Business When Getting Started

By Perkins Law |

Starting a business is a challenging feat, especially when you’re a woman-owned fashion brand like Bikini Block®. This sister team created a brand they care about deeply and knew they had to protect it. One of the most important things that you can do as a business owner is to protect your brand assets…. Read More »

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The Perils of DIY Trademark Filing and Why You Need a Lawyer

By Perkins Law |

Filing a trademark application with the USPTO may seem like a reasonable DIY project, but it’s far from it. While the internet is full of DIY tips and tutorials to help you with the process, there are many nuances to trademark filing that a seasoned lawyer in this area is best suited to help… Read More »

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How Do I Defend My Trademark Against an Attempted Cancellation?

By Perkins Law |

The International Trademark Association (ITA) defines a trademark cancellation as the “removal of a trademark registration from the register.” Is an individual, business, or organization taking action to attempt to cancel a trademark that you own and control? It is imperative that you know how to effectively respond. Within this article, our Florida trademark… Read More »

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DomainRegistration

Can You Get Trademark Protection for a Domain Name?

By Perkins Law |

We live in an increasingly digital world. The United States Census Bureau reports that nearly 15 percent of nationwide commerce was e-commerce in 2022—a record high. For businesses and organizations, a website—and a domain name—can be a key part of overall brand identity. You may be wondering: Can you trademark a domain name? The… Read More »

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Someone Opposed My Trademark Registration—What Happens Now?

By Perkins Law |

Trademark registrations are on the rise. According to data from Statista, there are now more than one million trademark filings in the United States each year. Did you or your business recently file a trademark application only to be hit with an opposition from another party? It is crucial that you have the knowledge,… Read More »

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What To Know About NFTs And Trademark Law

By Perkins Law |

An NFT (non-fungible token) is a financial asset consisting of digital data stored on a blockchain. NFTs share some commonalities with cryptocurrency. Though, unlike cryptocurrency, NFTs are unique. They are not replaced. The market for NFTs has exploded. According to a report from Business Insider, the global value of NFTs surpassed $41 billion in… Read More »

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