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Florida Intellectual Property Attorney > Blog > Trademark Registration > Launching a New Product or Service? Do a Trademark Search First

Launching a New Product or Service? Do a Trademark Search First


Is your company preparing to launch a new product or new service in Florida? It is vital that you conduct a comprehensive trademark search before moving forward. Within this article, our Florida trademark registration attorney explains why it is so vital to conduct a trademark search before making a major investment into the branding of a new product or service.

Trademark Search: Know the Basics

Understanding the fundamentals of a trademark search is crucial before launching your new product/service. As explained by the United States Patent and Trademark Office (USPTO), a trademark can be “any word, phrase, symbol, design, or a combination” of them. A trademark search involves reviewing trademark databases and other records to ensure that your proposed trademark is not already in use or registered. To be clear, a proper search not only includes identical matches but also looks for similar trademarks that could cause confusion in the market. The goal of trademark search is to ensure that you understand what marks are already in use.

Why a Trademark Search is So Important When Launching a New Product/Service 

A thorough, detail-focused trademark search is not just a precautionary step. It can be the cornerstone of a successful product or service launch. Here are key reasons why:

  • Safeguard Your Brand Identity: Ensuring your trademark is unique helps in creating a distinct brand identity, essential for standing out in competitive markets.
  • Help You Avoid Legal Disputes: Discovering post-launch that your trademark infringes on another can lead to costly legal battles or even a complete rebranding.
  • Market Confidence: A unique and legally sound trademark boosts your brand’s credibility and helps in building customer trust. A search can establish market confidence.

The Bottom Line: A trademark search provides the comprehensive information that you need to ensure that a proposed brand identity is clear for the launch of a new product or service.

 How a Florida Intellectual Property Attorney Can Help With a Trademark Search 

Trademark searches are complicated. To have full confidence in the results of your search, it is imperative that you know that it was done properly. The right professional guidance and support can make the difference. An intellectual property lawyer with experience conducting trademark searches will ensure that you have all of the information that you need before moving forward with your product launch. Notably, the right lawyer will have access to extensive trademark databases—including that can be difficult to navigate for the public. Beyond the search, they can guide you through the entire registration process, ensuring compliance at every step of the process.

 Contact Our Florida Trademark Search Attorney for Guidance and Support

At Perkins Law, our Florida trademark lawyer has extensive experience handling clearance searches. If you have any questions about a trademark search, we are here to help. Contact us today to set up a completely confidential initial consultation. With an office in Boca Raton, our firm provides trademark law services to businesses and entrepreneurs throughout Florida.



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